Polaroid
Repositioning Polaroid for Millennials. Polaroid, once synonymous with instant photography, has faced a decline in relevance among millennials. Despite efforts to leverage nostalgia through influencer collaborations and innovative advertising, the brand's slow adaptation to digital trends and competition from affordable digital options has contributed to its struggle to stay relevant. Objective: Revitalize Polaroid’s brand appeal among millennials by embracing both nostalgia and modern innovation while clearly communicating its unique value proposition. Target Audience: Millennials (ages 25–40) who value creativity, nostalgia, and the fusion of analog charm with modern technology.